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Recently, Shein expanded its horizon into the beauty universe with the launch of the SheGlam line.
This new venture offers a full range of makeup products at surprisingly low prices, starting at just R$ 2 – and yes, that value is real!
Faced with such an offer, the question arises: is it worth investing in these products? Find out more below!
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Who owns the Sheglam brand?
If you are passionate about makeup and are always looking for the latest innovations on the market, get ready to discover the SheGlam!
This exclusive line of makeup from SheIn has arrived to revolutionize your makeup bag with incredible products.
Let's dive into this colorful universe and discover what SheGlam has to offer to enhance your beauty even more.
Is Sheglam makeup worth it?
To answer this question, renowned makeup artist and influencer Diucke put the line to the test.
After testing Shein products, he shares his experience and positive evaluation, endorsing the quality offered by the brand.
Shein, the Chinese fast fashion giant, has won the hearts of generation Z with its vast clothing portfolio.
Designed to please a young audience, the pieces stand out for being accessible and varied, bringing the brand to unparalleled success.
Shein's greatest asset lies in its ability to intertwine with social networks, especially TikTok and Instagram, key platforms for promoting its products.
Influencer Observations
I am a big fan of Shein products for their affordability and the tempting promises they offer,” he reveals. He is dedicated to creating successful videos, where he tests the products most requested by his followers.
When it comes to makeup, he believes that skincare items are the most beneficial. “I love Sheglam's pressed powder and loose powder. They really leave the skin looking wonderful and deliver what they promise”, he says enthusiastically.
He has also tried other products, such as the brand's famous sign palette and adhesive eyeliner. Both received his approval.
“It depends on what you are looking for in your makeup, but most products are ideal for those who want to be bold, like the product that creates colorful freckles”, explains the makeup artist, who opted for the color pink to create fake spots on the skin.
He also recommends matte shadows and Peacock glitter. However, he warns that not everything is perfect.
“I wasn't impressed with the primer. I found it very light and it doesn't adapt well to all skin types, as promised. Diversity is crucial in makeup,” he comments.
He notes, however, that the texture of the primer is very similar to that of a Chanel product, which makes it a good option for lighter skin.
He warns that there are products that he does not recommend, such as mascara, stick shadows, shimmers and creams. “They generally have weak pigmentation and little durability.”
“For these items, I suggest investing a little more in products that really offer the desired effect and have greater durability”, concludes Diucke.
What is the origin of the Sheglam brand?
The famous Chinese brand is not just a reference in fashion; Her makeup line, Sheglam, has been gaining ground on social media with countless positive reviews.
Although details about the revenues of this division in the fashion retail company are not public, the Government's continued tax exemption on imports keeps prices attractive for consumers.
Local companies face the challenge of competing with international giants in a scenario of high interest rates.
Each one seeks its own strategy to survive in the market. C&A, for example, is betting on new products in the cosmetics segment.
Even though it arrives a little after the competition, this strategy aims to increase profitability, while the company works to reduce internal costs and improve its profit margins.
This is an important step in the search for a stronger position in the market.
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