Nintendo thinks the Switch is well-positioned for a publishing pandemic to exist
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The switch is almost 5 years old and is dealing with increasing competition from powerful new consoles from Sony and Microsoft. But despite all this, the presentation of Nintendo E3 2021 this week has arguably moved to the highlight of this year's event – aside from the fact that the long-rumored trader pro didn't show up. A Nintendo confirmed the terrifyingly predicted Breath of the Wild sequel, revealed that the mythical Metroid Dread will be released later this year, and gathered a handful of other bulletins to excite enthusiasts. As always, the business continued to exist in its personal world, divorced from the technological rat race that typically defines these debates.
Basically, the release of Series X for PS5 and Xbox appears to have had little to no effect on Nintendo, because the change is selling as well as ever. Doug Bowser, president of Nintendo of america, believes the reason is simple: there is still nothing like swap available on the market. ”Which differs from normal extra consoles. And it is a proposal that has proven to be particularly lasting.
As with most gaming agencies, the last 12 months have been both a problem and a chance for Nintendo. With every person stuck at home, many have grown up turning to video games like Animal Crossing as a type of escape or social interaction. The pandemic meant that more people were playing video games, but conversely, that video games were harder to strengthen.
“I suppose the groups adapted very well.”
“We consider video games to definitely be developing when it comes to the number of people participating and the amount of time they participate than normal,” says Bowser. And although there were some challenges, what I will say is that I suppose the groups adapted very well and that allowed us to be effective in many environments where we could have been working normally. I think the schedule you've just seen so far on this calendar bodes well. ”
In addition to a heightened desire for gaming food, he says there have also been some changes in attendees' habits during the pandemic. To begin with, there has been a metamorphosis in who is enjoying the games of change. “The demographics are changing,” says Bowser. There are extra casual players, in addition to greater female participation in the exchange. (Bowser previously cited the same audience expansion when the Lite change was launched in 2019.) Unsurprisingly, these new players are also spending a lot of time using online resources.
He also claims that despite its absence from the company's E3 presentation, New Horizons is still a big part of the company's future. Nintendo.
Looking forward, it is no doubt that these behaviors will change again as some places open up and residential restrictions are lifted. Bowser believes this could be a different potential for the Nintendo. . However, we assume that positioning is very important. ”
