{"id":232,"date":"2022-05-12T19:11:07","date_gmt":"2022-05-12T22:11:07","guid":{"rendered":"https:\/\/noticias-gerais.online\/?p=232"},"modified":"2023-02-21T23:34:05","modified_gmt":"2023-02-22T02:34:05","slug":"vencedores-e-perdedores-de-publicidade-da-semana","status":"publish","type":"post","link":"https:\/\/noticias-gerais.online\/sk\/vencedores-e-perdedores-de-publicidade-da-semana\/","title":{"rendered":"V\u00ed\u0165azi a porazen\u00ed reklamy tento t\u00fd\u017ede\u0148."},"content":{"rendered":"

V\u00ed\u0165azi, porazen\u00ed a tvorcovia spr\u00e1v tohto t\u00fd\u017ed\u0148a v reklame a marketingu.<\/span><\/p>\n

V\u00ed\u0165azi<\/span><\/p>\n

Americk\u00fd futbal: Rozdiel v zast\u00fapen\u00ed mu\u017eov a \u017eien vo futbale sa kone\u010dne odstr\u00e1nil v\u010faka novej kolekt\u00edvnej zmluve. \u201cV\u00fdhry z majstrovstiev sveta by sa mohli rozdeli\u0165 medzi mu\u017esk\u00fa a \u017eensk\u00fa kateg\u00f3riu a rovnomerne rozdeli\u0165 medzi v\u0161etk\u00fdch hr\u00e1\u010dov \u2013 po prv\u00fdkr\u00e1t vo svete futbalov\u00fdch feder\u00e1ci\u00ed,\u201d uv\u00e1dza sa v s\u00fahrne NBC News.<\/span><\/p>\n

NHL: Sledovanos\u0165 po\u010das prv\u00e9ho kola play-off o Stanley Cup 2022 vzr\u00e1stla. Liga uv\u00e1dza, \u017ee videoz\u00e1pasy na staniciach ESPN, ESPN2, TNT a TBS sledovalo v priemere 768 000 div\u00e1kov, \u010do predstavuje n\u00e1rast o 581 300 v porovnan\u00ed s poslednou sez\u00f3nou na NBCSN, CNBC a telev\u00edznej stanici United States Network.<\/span><\/p>\n

Celsius: Energetick\u00fd n\u00e1poj, ktor\u00fd vyvol\u00e1va spa\u013euj\u00facu hor\u00fa\u010davu, zost\u00e1va v krbe. Spolo\u010dnos\u0165 predbehla Rocstar ako energetick\u00fd n\u00e1poj \u010d\u00edslo 4 za 4 t\u00fd\u017edne kon\u010diace 17. apr\u00edlom, pod\u013ea spr\u00e1vy o tr\u017eb\u00e1ch spolo\u010dnosti Fresh Beer Every Day.<\/span><\/p>\n

\u010c\u00edtajte viac: Ako energetick\u00fd n\u00e1poj Celsius vyz\u00fdva Monster a Red Bull \u2013 a uspeje.<\/span><\/p>\n

Porazen\u00ed<\/span><\/p>\n

Grubhub: V skuto\u010dnosti neexistuje ni\u010d tak\u00e9 ako obed zadarmo. Grubhub s\u013e\u00fabil Newyor\u010danom tento t\u00fd\u017ede\u0148 obed zadarmo a\u017e do v\u00fd\u0161ky $, ale zdalo sa, \u017ee podcenil obrovsk\u00fd dopyt, ktor\u00fd by tak\u00e1to ponuka vytvorila. V d\u00f4sledku toho webov\u00e1 str\u00e1nka poskytovate\u013ea stravovac\u00edch slu\u017eieb mnoh\u00fdm zlyhala a in\u00fdm sp\u00f4sobila syst\u00e9mov\u00e9 chyby.<\/span><\/p>\n

Presk\u00famajte \u010falej: Grubhubov obed podporuje chaos mot\u00edvov.<\/span><\/p>\n

Wells Fargo: Pod\u013ea newyorsk\u00fdch \u00faradov bola banka tento t\u00fd\u017ede\u0148 kritizovan\u00e1 za zav\u00e1dzaj\u00face n\u00e1borov\u00e9 praktiky zameran\u00e9 na odli\u0161nosti. Napr\u00edklad zamestnanci Wells Fargo robili pohovory s diev\u010datami alebo farebn\u00fdmi osobami v s\u00falade so z\u00e1v\u00e4zkami banky t\u00fdkaj\u00facimi sa diverzity na dan\u00fa poz\u00edciu, ale t\u00e1to prezent\u00e1cia u\u017e bola poskytnut\u00e1 in\u00e9mu kandid\u00e1tovi. Spotrebite\u013eov u\u017e tieto obvinenia neprekvapovali po rokoch, v ktor\u00fdch Wells Fargo \u010delila kontroverzii, najm\u00e4 kv\u00f4li koment\u00e1rom gener\u00e1lneho riadite\u013ea Charlesa Scharfa o nedostatku zru\u010dnost\u00ed \u010dernochov pred dvoma rokmi.<\/span><\/p>\n

Tucker Carlson: Je pravdepodobne najv\u00e4\u010d\u0161ou celebritou Fox News, ale zrejme ani nie je v\u00ed\u0165azom u kupcov reklamy. Kontroverzn\u00fd moder\u00e1tor k\u00e1blov\u00fdch spr\u00e1v sa tento t\u00fd\u017ede\u0148 po\u010das \u00favodnej prezent\u00e1cie rel\u00e1cie \u201cOne Fox\u201d objavil v cameo momente, ktor\u00fd denn\u00edk The Hollywood Reporter op\u00edsal ako \u201c\u017emurknutie a prehliadli by ste ho\u201d. Bol tak\u00fd kr\u00e1tky, \u017ee ho kniha spo\u010diatku ignorovala. Vo svojom opise tejto sk\u00fasenosti urobila nasleduj\u00facu opravu: \u201cTento \u010dl\u00e1nok p\u00f4vodne uv\u00e1dzal, \u017ee Tucker Carlson bol po\u010das prezent\u00e1cie \u2018\u00faplne ignorovan\u00fd'. E-mail od hovorcu Fox News objasnil, \u017ee sa jeho tv\u00e1r na chv\u00ed\u013eu objavila.\u201d.<\/span><\/p>\n

Cit\u00e1t t\u00fd\u017ed\u0148a<\/span><\/p>\n

\u201dNa\u0161ou prim\u00e1rnou z\u00e1kazn\u00edckou z\u00e1klad\u0148ou je gener\u00e1cia Z. Na nich je fascinuj\u00face to, \u017ee v skuto\u010dnosti nekupuj\u00fa v\u00fdrobcov, aby im povedali, ako vyzeraj\u00fa alebo kto s\u00fa. V podstate potrebuj\u00fa zdroj, kde m\u00f4\u017eu n\u00e1js\u0165 \u010doko\u013evek in\u00e9, \u010do si potrebuj\u00fa sami \u0161pecifikova\u0165.\u201d \u2013 Winne Park, gener\u00e1lna riadite\u013eka spolo\u010dnosti perpetualy21, v prejave k s\u00fa\u010dasnej epiz\u00f3de reklamy Age Remotely.<\/span><\/p>\n

Rozmanitos\u0165 t\u00fd\u017ed\u0148a<\/span><\/p>\n

52%: 12-mesa\u010dn\u00fd pokles zisku za prv\u00fd \u0161tvr\u0165rok z cie\u013eovej hodnoty na 1 miliardu USD, ke\u010f\u017ee vy\u0161\u0161ie poplatky tla\u010dia zisky st\u00e1lych maloobchodn\u00edkov sp\u00e4\u0165 dole.<\/span><\/p>\n

V obehu<\/span><\/p>\n

Komunita Allen Media spolo\u010dnosti Byron Allen zamestnala Roseann Cacciolu ako viceprezidentku pre pr\u00edjmy z vl\u00e1dnej reklamy v spolo\u010dnosti AMG International Syndication. Ned\u00e1vno pre\u0161la na poz\u00edciu senior viceprezidentky a mana\u017e\u00e9rky riadnych pr\u00edjmov pre propag\u00e1ciu pr\u00edjmov spolo\u010dnost\u00ed WarnerMedia\/Warner Bros. Home TV.<\/span><\/p>\n

V\u00fdrobca detsk\u00e9ho oble\u010denia Carter's si za svoju prv\u00fa hlavn\u00fa matku vybral here\u010dku Hilary Duffov\u00fa, \u010do zah\u0155\u0148a povinnosti umeleckej riadite\u013eky a rodi\u010dovskej poradkyne pre here\u010dku. Pokra\u010duje tak v praxi v\u00fdrobcov, ktor\u00ed sa sna\u017eia z\u00edska\u0165 uznanie ude\u013eovan\u00edm titulov celebrit\u00e1m.<\/span><\/p>\n

Predajca tenisiek Snipes vymenoval bohat\u00e9ho Fostera za svojho reklamn\u00e9ho riadite\u013ea. Predt\u00fdm p\u00f4sobil ako viceprezident pre reklamu v spolo\u010dnosti Epic Information.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Os vencedores, perdedores e criadores de not\u00edcias desta semana em publicidade e marketing. Vencedores Futebol dos EUA: O buraco de g\u00eanero entre os times de futebol masculino e feminino foi finalmente fechado como efeito de um novo acordo coletivo de trabalho.\u00a0\u201cO dinheiro do Pr\u00eamio da Copa do Mundo poderia ser dividido entre os grupos masculino […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-232","post","type-post","status-publish","format-standard","category-mundo"],"_links":{"self":[{"href":"https:\/\/noticias-gerais.online\/sk\/wp-json\/wp\/v2\/posts\/232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/noticias-gerais.online\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/noticias-gerais.online\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/noticias-gerais.online\/sk\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/noticias-gerais.online\/sk\/wp-json\/wp\/v2\/comments?post=232"}],"version-history":[{"count":0,"href":"https:\/\/noticias-gerais.online\/sk\/wp-json\/wp\/v2\/posts\/232\/revisions"}],"wp:attachment":[{"href":"https:\/\/noticias-gerais.online\/sk\/wp-json\/wp\/v2\/media?parent=232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/noticias-gerais.online\/sk\/wp-json\/wp\/v2\/categories?post=232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/noticias-gerais.online\/sk\/wp-json\/wp\/v2\/tags?post=232"}],"curies":[{"name":"pracovn\u00fd list","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}