{"id":879,"date":"2023-01-14T16:21:26","date_gmt":"2023-01-14T19:21:26","guid":{"rendered":"https:\/\/noticias-gerais.online\/?p=879"},"modified":"2023-02-21T23:33:15","modified_gmt":"2023-02-22T02:33:15","slug":"o-sistema-economico-de-aplicativos-desacelerou-pela-primeira-vez-em-2022-com-o-gasto-do-comprador-caindo-2-para-us-167-bilhoes","status":"publish","type":"post","link":"https:\/\/noticias-gerais.online\/sk\/o-sistema-economico-de-aplicativos-desacelerou-pela-primeira-vez-em-2022-com-o-gasto-do-comprador-caindo-2-para-us-167-bilhoes\/","title":{"rendered":"Ekonomick\u00fd syst\u00e9m zalo\u017een\u00fd na aplik\u00e1ci\u00e1ch sa v roku 2022 prv\u00fdkr\u00e1t spomalil, pri\u010dom v\u00fddavky nakupuj\u00facich klesli z 2. \u0161tvr\u0165roka 2. \u0161tvr\u0165roka 3 na 1. \u0161tvr\u0165rok 4 na 167 mili\u00e1rd dol\u00e1rov."},"content":{"rendered":"

Pokra\u010duj\u00faci boom v ekosyst\u00e9me aplik\u00e1ci\u00ed sa v minulom roku kone\u010dne zastavil. Ro\u010dn\u00e9 hodnotenie ekonomick\u00e9ho syst\u00e9mu aplik\u00e1ci\u00ed spolo\u010dnos\u0165ou Enterprise Mobile Analytics records.ai (predt\u00fdm App Annie) zistilo, \u017ee spotrebite\u013esk\u00e9 v\u00fddavky na mobiln\u00e9 aplik\u00e1cie v roku 2022 prv\u00fdkr\u00e1t klesli po medziro\u010dnom n\u00e1raste o 191 t\/3 t v predch\u00e1dzaj\u00facom roku. Spr\u00e1va uv\u00e1dza, \u017ee spotrebite\u013esk\u00e9 v\u00fddavky v roku 2022 klesli o 21 t\/3 t a dosiahli 167 mili\u00e1rd USD. Medzit\u00fdm po\u010det stiahnut\u00ed vzr\u00e1stol za 12 mesiacov oproti predch\u00e1dzaj\u00facemu roku o 111 t\/3 t na 255 mili\u00e1rd, zatia\u013e \u010do po\u010det hod\u00edn str\u00e1ven\u00fdch len na aplik\u00e1ci\u00e1ch pre Android vzr\u00e1stol o 91 t\/3 t a dosiahol 4,1 bili\u00f3na.<\/span><\/p>\n

Nov\u00e9 hodnotenie, ktor\u00e9 sa nach\u00e1dza vo v\u00fdro\u010dnej spr\u00e1ve spolo\u010dnosti s n\u00e1zvom \u201cStav mobiln\u00fdch zariaden\u00ed\u201d, je v s\u00falade so spotrebite\u013esk\u00fdmi v\u00fddavkami vo v\u0161etk\u00fdch obchodoch s aplik\u00e1ciami vr\u00e1tane obchodov s aplik\u00e1ciami pre Android od tret\u00edch str\u00e1n v \u010c\u00edne. Ukazuje to vplyv poklesu ekonomiky na predt\u00fdm prosperuj\u00faci podnik, kde aplik\u00e1cie ka\u017ed\u00fd rok zar\u00e1bali viac pe\u0148az\u00ed ako v predch\u00e1dzaj\u00facom roku.<\/span><\/p>\n

\u201cMakroekonomick\u00e9 faktory po prv\u00fdkr\u00e1t spoma\u013euj\u00fa rast v\u00fddavkov na mobiln\u00e9 siete,\u201d uviedol gener\u00e1lny riadite\u013e spolo\u010dnosti Ai Theodore Krantz v ozn\u00e1men\u00ed o nov\u00fdch zisteniach spolo\u010dnosti. \u201cV\u00fddavky z\u00e1kazn\u00edkov klesaj\u00fa, zatia\u013e \u010do dopyt po mobiln\u00fdch sie\u0165ach je na zlatom priemere,\u201d dodal.<\/span><\/p>\n

V predch\u00e1dzaj\u00facich rokoch generovali mobiln\u00e9 hry obrovsk\u00e9 mno\u017estvo v\u00fddavkov z\u00e1kazn\u00edkov na aplik\u00e1cie, ale ke\u010f\u017ee sa predplatn\u00e9 stalo be\u017enej\u0161\u00edm sp\u00f4sobom generovania pr\u00edjmov z hern\u00fdch aplik\u00e1ci\u00ed, ktor\u00e9 nie s\u00fa online, tento rozdiel sa zmen\u0161il.<\/span><\/p>\n

Spolo\u010dnos\u0165 Information.Ai zistila, \u017ee hern\u00e9 aplik\u00e1cie mimo online sa v \u010dase spustenia uk\u00e1zali ako odolnej\u0161ie v upadaj\u00facom ekonomickom syst\u00e9me, mo\u017eno preto, \u017ee z\u00e1kazn\u00edci pova\u017euj\u00fa aplik\u00e1cie za d\u00f4le\u017eitej\u0161ie ako videohry. V roku 2022 klesli v\u00fddavky na videohry o 51 tis. 3 t\u00fd\u017edne na 110 mili\u00e1rd USD, zatia\u013e \u010do v\u00fddavky na aplik\u00e1cie mimo videohier sa zv\u00fd\u0161ili o 61 tis. 3 t\u00fd\u017edne na 58 mili\u00e1rd USD \u2013 posledn\u00e9 menovan\u00e9 bolo sp\u00f4soben\u00e9 streamovac\u00edmi predplatn\u00fdmi, zoznamovac\u00edmi aplik\u00e1ciami a aplik\u00e1ciami s kr\u00e1tkymi videami.<\/span><\/p>\n

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\u010eal\u0161\u00edm poh\u013eadom, ktor\u00fd demon\u0161truje ne\u00famern\u00fd vplyv videohier na ekonomick\u00fa kl\u00edmu, je pozorova\u0165, ko\u013eko hier v roku 2022 prekro\u010dilo tr\u017eby vo v\u00fd\u0161ke 10 mili\u00f3nov USD, 100 mili\u00f3nov USD alebo 1 miliardy USD. V tomto roku po\u010det hier v ka\u017edej z t\u00fdchto kateg\u00f3ri\u00ed klesol o 11 TP3T, 41 TP3T a 331 TP3T.<\/span><\/p>\n

Celkovo v roku 2022 prekro\u010dilo 1 419 aplik\u00e1ci\u00ed a hier ro\u010dne 10 mili\u00f3nov, 224 prekro\u010dilo 100 mili\u00f3nov a iba 10 prekro\u010dilo 1 miliardu.<\/span><\/p>\n

Pod\u013ea spr\u00e1vy statistics.ai spolo\u010dnos\u0165 Apple v utorok zverejnila vlastn\u00e9 metriky obchodu s aplik\u00e1ciami za rok 2022, ktor\u00e9 odhalili zoznam 320 mili\u00e1rd dol\u00e1rov vyplaten\u00fdch v\u00fdvoj\u00e1rom od vzniku aplik\u00e1cie. Zatia\u013e \u010do niektor\u00e9 ni\u017e\u0161ie \u010d\u00edsla nazna\u010duj\u00fa, \u017ee v\u00fddavky kupuj\u00facich na platforme mohli tie\u017e klesn\u00fa\u0165, nie je mo\u017en\u00e9 z\u00edska\u0165 presn\u00e9 \u010d\u00edsla, preto\u017ee v\u00fdvoj\u00e1ri aplik\u00e1ci\u00ed ako celok spolo\u010dnosti Apple neplatia poplatok 301 dol\u00e1rov za prich\u00e1dzaj\u00face n\u00e1kupy aplik\u00e1ci\u00ed. Niektor\u00ed nez\u00e1visl\u00ed v\u00fdvoj\u00e1ri sa tie\u017e mohli kvalifikova\u0165 na zn\u00ed\u017eenie cien pre mal\u00e9 podniky od spolo\u010dnosti Apple. Okrem toho spolo\u010dnos\u0165 Apple pon\u00faka r\u00f4zne \u0161trukt\u00fary poplatkov pre aplik\u00e1cie s pr\u00edstupom k m\u00e9di\u00e1m a pou\u017e\u00edvate\u013eov, ktor\u00ed pou\u017e\u00edvaj\u00fa niektor\u00e9 spravodajsk\u00e9 vydavate\u013estv\u00e1 (ako napr\u00edklad Google).<\/span><\/p>\n

Hoci spr\u00e1va Records.Ai ukazuje, \u017ee v\u00fddavky z\u00e1kazn\u00edkov v roku 2022 prirodzene prudko vzr\u00e1stli, r\u00f4zne oblasti syst\u00e9mu financovania aplik\u00e1ci\u00ed zaznamenali boom vr\u00e1tane denn\u00e9ho \u010dasu str\u00e1ven\u00e9ho na pou\u017e\u00edvate\u013ea, ktor\u00fd vzr\u00e1stol zo skromn\u00fdch 3% 12 mesiacov na 12 mesiacov a na k\u013e\u00fa\u010dov\u00fdch mobiln\u00fdch trhoch dosiahol 5 hod\u00edn denne \u2013 alebo a\u017e 1\/3 ka\u017ed\u00e9ho bdel\u00e9ho d\u0148a, uv\u00e1dza spolo\u010dnos\u0165.<\/span><\/p>\n

Spomedzi desiatich analyzovan\u00fdch vhodn\u00fdch trhov nieko\u013eko prekro\u010dilo 5 hod\u00edn denne, vr\u00e1tane Indon\u00e9zie, Braz\u00edlie, Saudskej Ar\u00e1bie, Singapuru a Ju\u017enej K\u00f3rey. \u010cas str\u00e1ven\u00fd pred obrazovkami medzit\u00fdm najr\u00fdchlej\u0161ie r\u00e1stol za \u0161tyri roky v Saudskej Ar\u00e1bii, Austr\u00e1lii a Singapure, a to na 68%, 67% a 62%.<\/span><\/p>\n

Z\u00e1kazn\u00edci zvy\u010dajne tr\u00e1via v\u00e4\u010d\u0161inu \u010dasu v 3 kateg\u00f3ri\u00e1ch aplik\u00e1ci\u00ed, ktor\u00e9 tvoria polovicu \u010dasu str\u00e1ven\u00e9ho na ich telef\u00f3noch: soci\u00e1lne m\u00e9di\u00e1\/verb\u00e1lna komunik\u00e1cia (19,51 TP3T celkov\u00e9ho \u010dasu); vo\u013en\u00fd \u010das\/kr\u00e1tke vide\u00e1 (171 TP3T celkov\u00e9ho \u010dasu); a vo\u013en\u00fd \u010das\/zdie\u013eanie vide\u00ed (12,71 TP3T celkov\u00e9ho \u010dasu).<\/span><\/p>\n

Prv\u00e1 kateg\u00f3ria \u2013 Soci\u00e1lne m\u00e9di\u00e1\/Komunik\u00e1cia \u2013 obsahuje WeChat, WhatsApp, Facebook, Messenger, Telegram, LINE a Discord, zatia\u013e \u010do v kateg\u00f3rii z\u00e1bavn\u00fdch a kr\u00e1tkych video lekci\u00ed n\u00e1jdete TikTok, ako aj Kwai, Vido Video, Baidu Haokan a Snack Video. Posledn\u00e1 kateg\u00f3ria pre vo\u013en\u00fd \u010das a zdie\u013eanie vide\u00ed zah\u0155\u0148a dlh\u00e9 vide\u00e1 ako YouTube, YouTube Kids a Bilibili.<\/span><\/p>\n

V\u00fddavky na mobiln\u00fa reklamu tie\u017e medziro\u010dne vzr\u00e1stli o 141 TP3T a v roku 2022 dosiahli 336 mili\u00e1rd USD, hoci Information.Ai varuje, \u017ee tento boom sa spomal\u00ed vzh\u013eadom na finan\u010dn\u00e9 \u0165a\u017ekosti. O\u010dak\u00e1va sa, \u017ee aplik\u00e1cie na kr\u00e1tke vide\u00e1 ako TikTok a YouTube spotrebuj\u00fa ve\u013ek\u00fa \u010das\u0165 t\u00fdchto v\u00fddavkov na reklamu, ke\u010f\u017ee syst\u00e9my soci\u00e1lnych m\u00e9di\u00ed upadaj\u00fa.<\/span><\/p>\n

 <\/p>\n

V roku 2022 sa tie\u017e zv\u00fd\u0161il po\u010det stiahnut\u00ed, vr\u00e1tane medziro\u010dn\u00e9ho n\u00e1rastu in\u0161tal\u00e1ci\u00ed videohier o 8% na 90 mili\u00e1rd a stiahnut\u00ed nehern\u00fdch hier dosiahli 165 mili\u00e1rd, \u010do predstavuje n\u00e1rast o 13%. Medzi v\u0161eobecn\u00e9 \u017e\u00e1nre, ktor\u00e9 tento trend sprev\u00e1dzaj\u00fa, patria simul\u00e1cie jazdy, hyperle\u017e\u00e9rne simul\u00e1cie a aktivity v simul\u00e1cii videohier. S\u0165ahovania aplik\u00e1ci\u00ed boli poh\u00e1\u0148an\u00e9 propriet\u00e1rnymi aplik\u00e1ciami na p\u00f4\u017ei\u010dky (n\u00e1rast o 81%), aplik\u00e1ciami typu \u201ek\u00fap teraz, zapla\u0165 nesk\u00f4r\u201c (n\u00e1rast o 47%), aplik\u00e1ciami s kup\u00f3nmi a odmenami (n\u00e1rast o 27%) a aplik\u00e1ciami na sledovanie financi\u00ed a v\u00fddavkov (n\u00e1rast o 19%).<\/span><\/p>\n

Okrem toho, \u017ee deti, obe triedy aplik\u00e1ci\u00ed na obchodovanie s kryptomenami aj investi\u010dn\u00e9 aplik\u00e1cie, zaznamenali medziro\u010dn\u00fd pokles stiahnut\u00ed aplik\u00e1ci\u00ed o 55%.<\/span><\/p>\n

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Cel\u00fd dokument sa hlb\u0161ie venuje \u010fal\u0161\u00edm mobiln\u00fdm trendom v roku 2022 vr\u00e1tane v\u00fdznamn\u00fdch sektorov, ako s\u00fa financie, maloobchod, soci\u00e1lne siete, video, jedlo a n\u00e1poje, cestovanie, fitness a fitness\/aktivity a \u010fal\u0161ie. Charakteristiky gener\u00e1cie Z s\u00fa zd\u00f4raznen\u00e9 organizovan\u00fdm sp\u00f4sobom, ako napr\u00edklad ich oddanos\u0165 vide\u00e1m, obsahu generovan\u00e9mu \u013eu\u010fmi, aplik\u00e1ci\u00e1m zameran\u00fdm na v\u0161\u00edmavos\u0165 a ich z\u00e1\u013eube v podobe aplik\u00e1ci\u00ed na vyh\u013ead\u00e1vanie priate\u013eov, ako s\u00fa Yubo, Hoop a Bumble (ktor\u00e1 m\u00e1 funkciu vyh\u013ead\u00e1vania priate\u013eov).<\/span><\/p>\n

Facts.Ai tie\u017e odhalil spr\u00e1vne aplik\u00e1cie za 12 mesiacov z h\u013eadiska stiahnut\u00ed, v\u00fddavkov kupuj\u00facich a mesa\u010dn\u00fdch akt\u00edvnych pou\u017e\u00edvate\u013eov.<\/span><\/p>\n

Do konca roka sa TikTok stal najob\u013e\u00fabenej\u0161ou aplik\u00e1ciou na s\u0165ahovanie a n\u00e1kupy, ale Facebook sa stal s\u00faperom v\u010faka rast\u00facemu po\u010dtu akt\u00edvnych pou\u017e\u00edvate\u013eov mesiac \u010do mesiac.<\/span><\/p>\n

Rok 2022 prin\u00e1\u0161a mierny zvrat, ke\u010f\u017ee Instagram predbehol TikTok na prvom mieste v po\u010dte stiahnut\u00ed; prv\u00e9 miesto v ostatn\u00fdch dvoch kateg\u00f3ri\u00e1ch v\u0161ak zostalo rovnak\u00e9. A hoci sa o poklese Mety v tomto roku ve\u013ea hovorilo, jej aplik\u00e1cie st\u00e1le chr\u00e1nia svojich pou\u017e\u00edvate\u013eov prostredn\u00edctvom akt\u00edvnych pou\u017e\u00edvate\u013eov \u2013 Facebook, WhatsApp, Instagram a Messenger obsadzuj\u00fa \u0161tyri prest\u00ed\u017ene miesta v zozname v\u010faka mesa\u010dn\u00fdm akt\u00edvnym pou\u017e\u00edvate\u013eom. .<\/span><\/p>\n

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Video a zoznamovacie aplik\u00e1cie na\u010falej pri\u0165ahuj\u00fa najviac pr\u00edjmov, pri\u010dom Tinder a Disney+ sa st\u00e1le umiest\u0148uj\u00fa vysoko za TikTokom, ktor\u00fd sa stal aj najlep\u0161ou soci\u00e1lnou aplik\u00e1ciou z h\u013eadiska spotrebite\u013esk\u00fdch v\u00fddavkov. Spr\u00e1va uv\u00e1dza, \u017ee TikTok sa tento rok stal aj druhou najvy\u0161\u0161ou aplik\u00e1ciou bez videohier s celkov\u00fdmi v\u00fddavkami z\u00e1kazn\u00edkov vo v\u00fd\u0161ke 1,4 miliardy dol\u00e1rov \u2013 najvy\u0161\u0161ie pr\u00edjmy dosiahol Tinder. Tento rok sa TikTok dostal na najlep\u0161iu \u00farove\u0148 s v\u00fddavkami z\u00e1kazn\u00edkov vo v\u00fd\u0161ke viac ako 1,4 miliardy dol\u00e1rov.<\/span><\/p>\n

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Pod\u013ea predch\u00e1dzaj\u00faceho pr\u00edspevku Sarah Perezovej na TechCrunch sa syst\u00e9m financovania zalo\u017een\u00fd na aplik\u00e1ci\u00e1ch prv\u00fdkr\u00e1t spomalil v roku 2022, pri\u010dom v\u00fddavky z\u00e1kazn\u00edkov klesli z tretieho \u0161tvr\u0165roka 21 na 167 mili\u00e1rd USD.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

O boom cont\u00ednuo do ecossistema de aplicativos finalmente caiu no ano passado. Uma avalia\u00e7\u00e3o anual do sistema econ\u00f4mico de aplicativos por registros corporativos de an\u00e1lise de celular. Ai (anteriormente App Annie) descobriu que os gastos do consumidor em aplicativos m\u00f3veis ca\u00edram pela primeira vez em 2022, depois de ver um aumento de 19% ano a ano […]<\/p>\n","protected":false},"author":8,"featured_media":907,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-879","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economia"],"_links":{"self":[{"href":"https:\/\/noticias-gerais.online\/sk\/wp-json\/wp\/v2\/posts\/879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/noticias-gerais.online\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/noticias-gerais.online\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/noticias-gerais.online\/sk\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/noticias-gerais.online\/sk\/wp-json\/wp\/v2\/comments?post=879"}],"version-history":[{"count":0,"href":"https:\/\/noticias-gerais.online\/sk\/wp-json\/wp\/v2\/posts\/879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/noticias-gerais.online\/sk\/wp-json\/wp\/v2\/media\/907"}],"wp:attachment":[{"href":"https:\/\/noticias-gerais.online\/sk\/wp-json\/wp\/v2\/media?parent=879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/noticias-gerais.online\/sk\/wp-json\/wp\/v2\/categories?post=879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/noticias-gerais.online\/sk\/wp-json\/wp\/v2\/tags?post=879"}],"curies":[{"name":"pracovn\u00fd list","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}