{"id":232,"date":"2022-05-12T19:11:07","date_gmt":"2022-05-12T22:11:07","guid":{"rendered":"https:\/\/noticias-gerais.online\/?p=232"},"modified":"2023-02-21T23:34:05","modified_gmt":"2023-02-22T02:34:05","slug":"vencedores-e-perdedores-de-publicidade-da-semana","status":"publish","type":"post","link":"https:\/\/noticias-gerais.online\/tr\/vencedores-e-perdedores-de-publicidade-da-semana\/","title":{"rendered":"Bu haftan\u0131n reklamc\u0131l\u0131k alan\u0131ndaki kazananlar\u0131 ve kaybedenleri."},"content":{"rendered":"<p><span>Bu haftan\u0131n reklam ve pazarlama d\u00fcnyas\u0131ndaki kazananlar\u0131, kaybedenleri ve haber yapan isimleri.<\/span><\/p>\n<p><span>Kazananlar<\/span><\/p>\n<p><span>ABD Futbol Federasyonu: Yeni bir toplu i\u015f s\u00f6zle\u015fmesi sonucunda erkek ve kad\u0131n futbol tak\u0131mlar\u0131 aras\u0131ndaki cinsiyet e\u015fitsizli\u011fi nihayet ortadan kalkt\u0131. NBC News&#039;in \u00f6zetine g\u00f6re, &quot;D\u00fcnya Kupas\u0131 \u00f6d\u00fcl paras\u0131 erkek ve kad\u0131n tak\u0131mlar\u0131 aras\u0131nda b\u00f6l\u00fcnebilir ve t\u00fcm oyuncular aras\u0131nda e\u015fit olarak da\u011f\u0131t\u0131labilir; bu, futbol federasyonlar\u0131 d\u00fcnyas\u0131nda bir ilk.&quot;.<\/span><\/p>\n<p><span>NHL: 2022 Stanley Cup playofflar\u0131n\u0131n ilk turunda izleyici say\u0131s\u0131 artt\u0131. Ligin bildirdi\u011fine g\u00f6re, ESPN, ESPN2, TNT ve TBS&#039;deki video oyunlar\u0131 ortalama 768.000 izleyiciye ula\u015ft\u0131; bu da NBCSN, CNBC ve ABD a\u011flar\u0131ndaki son sezona k\u0131yasla 581.300&#039;l\u00fck bir art\u0131\u015f anlam\u0131na geliyor.<\/span><\/p>\n<p><span>Celsius: Yak\u0131c\u0131 bir s\u0131cakl\u0131k hissi veren enerji i\u00e7ece\u011fi, \u015f\u00f6minede kalmaya devam ediyor. \u015eirketin &quot;Her G\u00fcn Taze Bira&quot; gelir raporunda yer alan bilgilere g\u00f6re, \u015firket 17 Nisan&#039;da sona eren 4 haftal\u0131k d\u00f6nemde Rocstar&#039;\u0131 geride b\u0131rakarak 4. s\u0131radaki enerji i\u00e7ece\u011fi oldu.<\/span><\/p>\n<p><span>Daha fazla bilgi i\u00e7in: Celsius enerji i\u00e7ece\u011fi Monster ve Red Bull&#039;a nas\u0131l meydan okuyor ve ba\u015far\u0131l\u0131 oluyor?<\/span><\/p>\n<p><span>Kaybedenler<\/span><\/p>\n<p><span>Grubhub: Ger\u00e7ekte bedava \u00f6\u011fle yeme\u011fi diye bir \u015fey yoktur. Grubhub, bu hafta New Yorklulara 4 ki\u015fi i\u00e7in 1 dolara kadar \u00fccretsiz \u00f6\u011fle yeme\u011fi s\u00f6z\u00fc vermi\u015fti, ancak b\u00f6yle bir teklifin yarataca\u011f\u0131 b\u00fcy\u00fck talebi hafife alm\u0131\u015f gibi g\u00f6r\u00fcn\u00fcyor. Sonu\u00e7 olarak, yemek servisi sa\u011flay\u0131c\u0131s\u0131n\u0131n web sitesi bir\u00e7ok ki\u015fi i\u00e7in \u00e7\u00f6kt\u00fc ve di\u011ferleri i\u00e7in sistem ar\u0131zalar\u0131yla dolup ta\u015ft\u0131.<\/span><\/p>\n<p><span>Daha detayl\u0131 inceleyin: Grubhub&#039;\u0131n \u00f6\u011fle yeme\u011fi hizmeti, niyet karma\u015fas\u0131n\u0131 te\u015fvik ediyor.<\/span><\/p>\n<p><span>Wells Fargo: New York yetkililerine g\u00f6re, banka bu hafta ayr\u0131mc\u0131l\u0131\u011fa dayal\u0131 yan\u0131lt\u0131c\u0131 i\u015fe al\u0131m uygulamalar\u0131 nedeniyle ele\u015ftirildi. \u00d6rne\u011fin, Wells Fargo \u00e7al\u0131\u015fanlar\u0131, bankan\u0131n \u00e7e\u015fitlilik taahh\u00fctlerine uygun olarak, bir pozisyon i\u00e7in kad\u0131nlar\u0131 veya farkl\u0131 etnik k\u00f6kenlerden bireyleri m\u00fclakata al\u0131yorlard\u0131, ancak bu sunum zaten ba\u015fka bir adaya yap\u0131lm\u0131\u015ft\u0131. Wells Fargo&#039;nun y\u0131llard\u0131r tart\u0131\u015fmalarla kar\u015f\u0131 kar\u015f\u0131ya kalmas\u0131n\u0131n ard\u0131ndan, \u00f6zellikle CEO Charles Scharf&#039;\u0131n iki y\u0131l \u00f6nce siyahi yetenek eksikli\u011fi hakk\u0131ndaki yorumlar\u0131 nedeniyle, t\u00fcketiciler bu iddialara art\u0131k \u015fa\u015f\u0131rmad\u0131lar.<\/span><\/p>\n<p><span>Tucker Carlson: Muhtemelen Fox News&#039;un en b\u00fcy\u00fck \u00fcnl\u00fcs\u00fc, ancak g\u00f6r\u00fcn\u00fc\u015fe g\u00f6re reklam al\u0131c\u0131lar\u0131 aras\u0131nda da pek pop\u00fcler de\u011fil. Tart\u0131\u015fmal\u0131 haber sunucusu, bu hafta &quot;One Fox&quot;un a\u00e7\u0131l\u0131\u015f sunumunda The Hollywood Reporter&#039;\u0131n &quot;g\u00f6z k\u0131rp\u0131p ka\u00e7\u0131raca\u011f\u0131n\u0131z&quot; kadar k\u0131sa bir s\u00fcre olarak tan\u0131mlad\u0131\u011f\u0131 bir g\u00f6r\u00fcn\u00fcm sergiledi. Bu g\u00f6r\u00fcn\u00fcm o kadar k\u0131sa s\u00fcrd\u00fc ki, kitap ba\u015flang\u0131\u00e7ta bunu g\u00f6rmezden geldi. Deneyimle ilgili anlat\u0131m\u0131nda \u015fu d\u00fczeltmeyi yapt\u0131: &quot;Bu makale ba\u015flang\u0131\u00e7ta Tucker Carlson&#039;\u0131n sunumda &#039;tamamen g\u00f6rmezden gelindi\u011fini&#039; belirtmi\u015fti. Fox News s\u00f6zc\u00fcs\u00fcnden gelen bir e-posta, y\u00fcz\u00fcn\u00fcn bir anl\u0131\u011f\u0131na g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc a\u00e7\u0131kl\u0131\u011fa kavu\u015fturdu.&quot;.<\/span><\/p>\n<p><span>Haftan\u0131n s\u00f6z\u00fc<\/span><\/p>\n<p><span>\u201dBa\u015fl\u0131ca m\u00fc\u015fteri kitlemiz Z ku\u015fa\u011f\u0131. Onlar\u0131 b\u00fcy\u00fcleyici k\u0131lan \u015fey, \u00fcreticilerden nas\u0131l g\u00f6r\u00fcneceklerini veya kim olduklar\u0131n\u0131 s\u00f6ylemelerini beklememeleri. Temelde ihtiya\u00e7 duyduklar\u0131 \u015fey, kendilerini tan\u0131mlamak i\u00e7in ihtiya\u00e7 duyduklar\u0131 her \u015feyi ke\u015ffedebilecekleri bir kaynak.\u201d \u2013perpetualy21 CEO&#039;su Winne Park, Age Remotely reklam\u0131n\u0131n g\u00fcncel bir b\u00f6l\u00fcm\u00fcnde yapt\u0131\u011f\u0131 konu\u015fmada.<\/span><\/p>\n<p><span>Haftan\u0131n \u00e7e\u015fidi<\/span><\/p>\n<p><span>52%: Y\u00fcksek \u00fccretlerin s\u0131k al\u0131\u015fveri\u015f yapan perakendecinin kazan\u00e7lar\u0131n\u0131 dip seviyelere \u00e7ekmesiyle, ilk \u00e7eyrek kazan\u00e7lar\u0131nda 12 ayl\u0131k d\u00f6nemde hedef rakam\u0131n alt\u0131nda, 1 milyar ABD dolar\u0131na gerileme ya\u015fand\u0131.<\/span><\/p>\n<p><span>Dola\u015f\u0131mda<\/span><\/p>\n<p><span>Byron Allen&#039;\u0131n Allen Media toplulu\u011fu, Roseann Cacciola&#039;y\u0131 AMG International Syndication&#039;da Devlet Reklam Gelirlerinden Sorumlu Ba\u015fkan Yard\u0131mc\u0131s\u0131 olarak istihdam etti. Daha yak\u0131n zamanda ise WarnerMedia\/Warner Bros. Home TV&#039;de Gelir Geli\u015ftirme K\u0131demli Ba\u015fkan Yard\u0131mc\u0131s\u0131 ve D\u00fczenli Gelir Y\u00f6neticisi pozisyonuna ge\u00e7ti.<\/span><\/p>\n<p><span>\u00c7ocuk giyim \u00fcreticisi Carter&#039;s, oyuncu Hilary Duff&#039;\u0131 ilk &quot;ba\u015f anne&quot;si olarak se\u00e7ti. Bu g\u00f6rev, oyuncu i\u00e7in sanat y\u00f6netmeni ve ebeveynlik dan\u0131\u015fman\u0131 gibi sorumluluklar\u0131 da i\u00e7eriyor. Bu, \u00fcreticinin \u00fcnl\u00fc ki\u015filere unvan vererek tan\u0131n\u0131rl\u0131k kazanma uygulamas\u0131n\u0131n bir devam\u0131 niteli\u011finde.<\/span><\/p>\n<p><span>Spor ayakkab\u0131 perakendecisi Snipes, varl\u0131kl\u0131 Foster&#039;\u0131 reklam direkt\u00f6r\u00fc olarak atad\u0131. Foster daha \u00f6nce Epic Information&#039;da reklam ba\u015fkan yard\u0131mc\u0131s\u0131 olarak g\u00f6rev yapm\u0131\u015ft\u0131.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Os vencedores, perdedores e criadores de not\u00edcias desta semana em publicidade e marketing. Vencedores Futebol dos EUA: O buraco de g\u00eanero entre os times de futebol masculino e feminino foi finalmente fechado como efeito de um novo acordo coletivo de trabalho.\u00a0\u201cO dinheiro do Pr\u00eamio da Copa do Mundo poderia ser dividido entre os grupos masculino [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-232","post","type-post","status-publish","format-standard","category-mundo"],"_links":{"self":[{"href":"https:\/\/noticias-gerais.online\/tr\/wp-json\/wp\/v2\/posts\/232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/noticias-gerais.online\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/noticias-gerais.online\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/noticias-gerais.online\/tr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/noticias-gerais.online\/tr\/wp-json\/wp\/v2\/comments?post=232"}],"version-history":[{"count":0,"href":"https:\/\/noticias-gerais.online\/tr\/wp-json\/wp\/v2\/posts\/232\/revisions"}],"wp:attachment":[{"href":"https:\/\/noticias-gerais.online\/tr\/wp-json\/wp\/v2\/media?parent=232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/noticias-gerais.online\/tr\/wp-json\/wp\/v2\/categories?post=232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/noticias-gerais.online\/tr\/wp-json\/wp\/v2\/tags?post=232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}